Localized Research & Geotargeting
Centerpoint surveys, counts, and benchmarks the places your customers live and shop, so local brands can decide where to open, what to stock and who to reach with evidence they can check.
Local brands surveyed
Metro markets mapped
Typical margin of error
Median time to first findings
What we do
Research built for one market at a time.
National studies flatten the differences that matter most to a local brand. We work at the scale of a town, a district or a single high street.
Local market sizing
How many potential customers live within a ten-minute drive, what they spend, and how that is changing year to year.
Customer surveys and panels
Representative surveys of the people in your trade area, weighted properly and reported with margins of error.
Competitor and foot-traffic benchmarks
See how your locations compare with the shops around you on visits, dwell time and repeat customers.
Site selection studies
A ranked shortlist of where to open next, with the evidence behind every score laid out for your team to check.
How we report
Every finding ships with its method.
Each section opens with the result in one plain sentence, then shows the figure that supports it and the method that produced it. No black boxes, no unexplained scores.
Plain-language finding first
Sample size and margin on every figure
Method notes you can hand to a sceptic
